Do you need apps AND a responsive website?
Posted on Mon, 21 Sep 2015 by Mal McCallion | 0 comments
Why should you invest in apps when your responsive site is easier to access? Why should I have my website redesigned when I already have apps in place? This is a topic that has been covered At Estate Apps before, breaking down the pros and cons of each, but is it worth having both? While there are many features that can be enjoyed across both a responsive site and native mobile apps, there are some key strengths and weaknesses that are not mutual.
A responsive website will work across all platforms: computers, mobile devices and all operating systems. In addition to this, responsive websites achieve all that without a need for a download. While apps require downloads and only work on their specified device, they don't suffer from any of the restrictions a website will. The only limitations on the user interface is what the device can achieve and benefits from access to all of the phones features, such as: GPS, Camera, calls and messaging services.
Brand new customers looking to employ your services will first be confronted with your website, so this has to work no matter how they want to access your services. However, for a returning or existing customer, the user experience provided by an app is unbeatable.
Your website is your business represented in digital form, and you can't be there to help a user through a poor experience on a website. A poor experience can lead to a lost sale and even a bad public image of your agency. How many times have found yourself using a bad website? How long did you stick around? I bet it wasn't long...
Making the most of the features of a phone in an app might seem little pointless for an estate agency, right? Wrong. GPS is used to search for properties by your current location and even navigate to them. The camera can be used in conjunction with reporting maintenance issues making lives for tenants easier post sale. With one tap a potential sales lead can be calling or emailing you directly from their phone.
So in conclusion, when it comes down to should I have a responsive website or apps, the answer isn't one or the other, it's usually both! Where fault lies with one, the other is there to prop it up. The ease of use of the former is complimented by the experience of the latter.
So if you’re thinking about getting yourself mobile and you need someone to help you though the process, get in touch with us at Estate Apps and we’ll guide you through.
Guest blog post by the team at Estate Apps.